Posted on 19 Oct 2017

IAA 2017: Positive experience for sitronic

The International Automobile Exhibition (IAA) September in Frankfurt, Germany opened on September 12, 2017 under the motto “Future Now”. The fair was devoted to the core themes of automotive transformation, such as automated and networked driving, electro-mobility and new mobility concepts for the future.

sitronic presented its products and solutions this year as well, demonstrating, as an automotive specialist, how the comfort and safety of vehicles can be sustainably improved. With its products, the company not only demonstrates future viability, but also how ecological goals can be reconciled with economic necessities.

One example: the PWM controller (pulse width modulation), which makes better use of the energy input and thus reduces energy consumption. Particularly in electric vehicles, energy efficiency plays an increasingly important role, so sitronic can offer its customers an optimal product to help them achieve their goals.

sitronic is also taking a new approach in the area of ​​climate sensors, and will be presenting its modular system for individual sensor configuration at the trade fair. In the future, customers will be able to tailor their sensors according to their requirements – quickly, reliably and economically.

During the two-week trade fair, many interesting discussions took place with customers and interested parties. The company was pleased to host the Governor of the State of Michigan, the Honorable Rick Snyder, for the second time, which underlines sitronic’s valuable and forward-looking move with its expansion into the US. Always on the market and always close to the customer – this is an important maxim of the company.